Tag Archives: web design

What does a web designer know about project management?

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Good question. It seems that in my inevitable evolution, which I began as a web designer, has morphed me into a project manager. I’m not talking about the resource planning, gantt chart wielding PMs that push year-long projects through numerous teams containing numerous people. I’ve become more of the small team coordinating, online tool using […]

Choosing the right partner for your web design & development projects

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Smaller web design & development teams, as well as freelancers, will often find themselves partnering with other professional service providers when working on larger projects. There may be copywriters, graphic designers, brand managers, system administrators, and database specialists, just to name a few, getting in the mix to form a larger, more complete team. In […]

Let Someone Else Manage The Distractions

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It is an unavoidable fact that anyone working for a small business, or freelancing, will be required to wear multiple hats. You will be responsible for many aspects of the day-to-day workflow outside your own core competency. When a business is comprised solely of a small team or individual, things like time tracking, task management, […]

How to Accurately Estimate a Web Design Project

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Whether you flat-bid or bill hourly, the ability to accurately estimate web design projects is crucial for delivering within budget and avoiding client disappointments. While completing over 300 projects for more than 100 clients at Pelago, we’ve spent the last nine years honing our estimating skills into an art form. Follow these four steps to […]

Using Negative Space when Designing for the Web

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I once worked as a graphic designer for a small marketing group that would place ads for golf clubs in the backs of various magazines. These ads were typical of what you would see in the back of a magazine — volumes of text and photos crammed into the 8.5 x 11 confines of the […]

Web Design & the Influence of Metrics

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The recent Illustration Annual 49 from Communication Arts has an interesting artice titled “Analyze This, Web design in the age of numbers.” Unfortunately, you won’t find it online, so pull out your copy of CA if you have it. The author ponders the relationship between the abstracts of design theory and the quantifiable influence of […]

Managing a Web Design Agency with Hosted Software

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Being a small group of creatives tackling the day-to-day demands of running a web design agency requires a versatile and agile approach to project management. The responsibilities of the principals are inevitably fragmented, from keeping computers online to art directing multiple web site launches. At Pelago, we’ve pushed enough projects out into the great wide […]